Created with our partners, creative ad agency Banjo, we have helped the Royal Easter Show bring to life their big brand idea ‘Home of Childhood Wonder’ again in 2019.
We saw the show as a melting pot of exciting new experiences for the child in all of us, therefore we wanted to communicate the show through children’s eyes.. and we used the iconic song, ‘If you’re happy and you know it’ to help deliver.
The campaign includes TVC, OOH, Radio and Digital.
As the show is all about bringing the country to the city, in the 2017 campaign, we used an upcoming country singer to sing the lyrics accompany the footage of the show. In the 2018 campaign, we brought in the kids’ country choir, and for this year (2019), well, it’s all about the singing animals, and who doesn’t love a singing animal?!