A manifesto for

AIS, Turning Potential into Greatness

At The Australian Institute of Sport

The Australian Institute of Sport (AIS) leads and enables a united and collaborative high performance sport system that supports Australian athletes to achieve international podium success. In collaboration with National Sporting Organisations (NSOs), the National Institute Network and partners, the AIS strives to identify and solve strategic problems on the frontiers of ethical sporting performance.

The AIS approached Bastion Films about creating a highly emotive video story to share with all its various stakeholders. We spent 3 days at the AIS filming with a variety of athletes across all their key training facilities. The result is a 2-minute story about how the AIS can help to turn potential into greatness.


Bastion Collective is the largest independent communications agency in Australia. We exist to be the Bastion of Australian Ingenuity. Our integrated agency network allows us to deliver simple, original and resourceful communications solutions to our clients' complex problems. Bastion Collective clients can use us for one specialist service or our entire integrated offering, delivered through one central point of contact. We do this all to help our clients create, grow, measure and protect their businesses.